Week 3 Post 3 - Building Your Brand

   In reaction to my learning, I am connecting the new concepts with brands and artists I am familiar with. While most brands I can think of make good use of customer feedback, one brand, Golf Wang, stands out to me because Tyler, The Creator (Musician, head of the brand) is taking it in a direction that his fans do not always like but that he personally enjoys. I think this is interesting because he is staying true to what he envisions for his brand and is still successful due to a fanbase who respects and embraces changes. The idea of curating the entire business interaction to have an impact on the customer made me think of when I went to this high fashion store in NYC called Dover Street Market. The way the products were curated like art around the 7 floors was impactful to me in the sense that I felt I was experiencing something more than a casual shopping excursion. The staff there were also very friendly and complimented me on the clothes I was wearing. This learning has refined ideas I have had about marketing before and put them into words in a way that I knew exactly what they were talking about and where I have seen these ideas applied before.

   A question I have is regarding personality and message in some contemporary art I see. There are some monotone color block paintings that I have seen in galleries that, to me, do not communicate anything to me, and do not resonate with me even after I read the little thing on the wall. Is it absolutely essential to have a clear message in art that resonates with audiences? Or could I make a piece of art with a message so obscure that I would have to explain it to you and still consider it art? Even if the real message is communicated in conversation, not the art itself?